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Beer Industry & Porter’s Five Forces Model -

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Amirr Karbakhsh. According to United Nations World Population Prospect, the global youth population is anticipated to reach 1. Moreover, consolidation of on-premises distribution channels further supplements the market growth. Moreover, cultural changes and adoption of western culture have influenced perception of consumers toward alcoholic beverages, especially beer.

However, taxations and higher excise duties on imported as well as local beer and growth in health awareness among consumers hamper the growth of the beer market. Nevertheless, the beer industry offers numerous growth opportunities in the near future, owing to the introduction of naturally sweetened and non-alcoholic beer.

The global beer market is segmented into type, category, packaging, production, and region.

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According to category, it is classified into popular-priced, premium, and super premium. Based on packaging, it is divided into glass, PET bottle, metal can, and others. Based on production, the market segmentation includes macro-brewery, micro-brewery, craft brewery, and others. The lager type beer is estimated to dominate the global beer market as its acceptance rate by consumers is high over other types of beer. Moreover, majority of the companies dealing in the beer market prefer manufacturing lager as it offers high returns on investment.

However, the malt segment is anticipated to witness high growth during the forecast period. Consumers are increasingly opting to experiment with locally produced premium and international beer varieties. Most brewers now recognize that the premium brews industry would remain the most dominant segment. Apart from this, the super-premium beers also witness a rapid growth in the business and are anticipated to exhibit the highest growth rate during the forecast period. Asia-Pacific has a wide range of beers available in the market with each one having its own characteristic taste and flavor.

The market has witnessed a significant growth due to increase in demand from countries, such as India and China. A considerable increase in the consumption of beer has been observed in India due to growth in beer preferring youth population. Changes in lifestyles and consumer preferences considerably boost the adoption of beer in Asia-Pacific. Furthermore, a significant rise in the number of working class individuals and increase in disposable incomes of the people in this region have favored the adoption of premium and high-quality beers.

However, heavy taxation, increase in health consciousness, and availability of substitute drinks are the key factors that hinder the growth of the market. Secondary research 1.

Altri titoli da considerare

Primary research 1. Analyst tools and models. Top investment pocket 3. Top winning strategies 3. Millennial beer drinker habits and attitudes 3. Distribution models craft vs three-tier 3. Market entry barriers and challenges 3. Potential demographics 3. Niche marketing success stories. Bargaining power of suppliers 3.

Bargaining power of buyers 3.

  • Analyzing the Global Beer Industry.
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  • Threat of substitute 3. Threat of new entrant 3. Competitive rivalry. Rise in disposable income and changing consumer preferences 3. Global rise in youth population and average number of female drinkers 3. Increase in number of on-premise distribution channels 3. Impact analysis. Volatile raw materials prices 3.

    Porter's Five Forces Model of Industry Competiton

    Taxations and higher excise duties on imported as well as local beer 3. Impact assessment. Development of naturally sweetened, healthier alcoholic drinks 3.